How many designers can claim that they have been wearing their own private clothing label since childhood? We know of only one.

"m.minister", Margaret Minister O'Keefe's first initial and maiden name, was the personalized childhood clothing label that her mother had sewn into all of her favorite clothes -- the Scottish beret, her puddle boots, and those sassy Maine summer dresses.

The site was designed to convey the quality of Margarets work and to showcase the clothing in everyday settings.

All design, coding and product photography by actofdesign.

Update:
Following a successful run retailing her products, Margaret has moved on to other newer projects. You can still see the photography for the site in our photography section.